Last day at Prix Europa, with the On Line category. Projects are getting better and better every year!
Do not Track is a seven-episode cross-media project, an international, personalised web doc series about privacy and the web economy. It explores how information is collected and used, and how data broking works. The project is a co-production between Upian BR ARTE and ONF NFB (Canada).
You will be surprised to find out how much information you give up for free, while others earn a lot of money out of it! The impact of the project on the viewers since they used it:
- 27% are more aware of privacy
- 21% changed their behaviour online
The topic is the worldwide trade of personal data. People think that its very abstract but it is happening. Companies track your data and then sell it to other companies which create personalised ads.
Where do you get your news from?
Everything you do on the web provides clues as to your needs. It is customised based on your habits. What does it mean that they “know” where I am, what I like, where I spend my time?
It’s scary to see how much of your personal info you give up by just liking a page on Facebook. Your likes give away more about you than your husband or wife knows!
This info can be used to produce a character analysis for you, or to assess your bank credit!
The episode about mobile phones talks about the spy in your pocket and about the terms on tracking that you agree to when you download an app. It had 860,000 visits, 4,700,000 page views, most of them in Germany, and it attracted a 25-34-year-old audience.
The project will continue, working with schools.
Check it out: https://donottrack-doc.com/de/intro/