Audience development builds awareness for a film in competition with both industry and viewers, and increases your chances to win a prize. Audience development can also take your career as a producer or director to the next level by developing your personal networking scope with decision-makers and press to know your latest film and support your next one.
Audience development means bringing people and cultures closer; it engages people and communities in experiencing, enjoying, and valuing arts and culture. The idea is to expand visibility and awareness, to diversify the audience, and to deepen the relationship with existing audiences.
The specialist involved in an audience development campaign – audience developer, communication strategist, outreach/impact producer – designs a strategy using tools including the press, social media, graphic design, posters, flyers, ambassadors, an expanded network, personally engages in matchmaking during the festival and guides you through the festival's opportunities.
The goal of outreach is to make an impact for a film or a festival. There is no recipe, no standard procedure – the fascinating thing about it is it's tailor-made for you and your film! It's all about networking, experience, and timing.
Dimitra Kouzi has designed and implemented audience development for:
La Chana, IDFA audience award 2016
Nowhere to Hide, best feature length documentary IDFA 2016
21 X New York, European Film Academy 2016 Nominated Best Documentary
Communion, European Film Academy 2017 Selected Best Documentary