Category Archives: EN

Talking about audiences with: Axel Arnö

Dimitra Kouzi: The idea is to open the discussion about audience development, impact producing, and outreach using journalistic skills to create audiences, to reach audiences, to talk to audiences. What do broadcasters do in that direction?

I thought that talking with somebody with your great experience as a commissioning editor and as a journalist, working at the same time in a channel like SVT would be fantastic in order to share some insights on how broadcasters have the power and mechanism to support documentaries to reach a bigger audience. Or do they?

Axel Arnö: So that's quite a new thing; there is a new profession going: impact producers. And I was at Good Pitch in Copenhagen, where it's all about how to create impact.

Dimitra Kouzi: What would your spontaneous reaction be, if I asked you how you understand the phrase ‘audience development’? What is the audience for you? Who is the audience?

Axel Arnö: I think all filmmakers must have some idea of whom they are speaking to. Sometimes filmmakers are so immersed in their own story that they are not really talking to the receiver. Their focus is to be true to their artistic beliefs. I totally respect that, but we must also be aware of the fact that there is somebody at the other end. It's very important to visualise that someone is receiving, which is something I very often say to filmmakers. You need to understand that even if you think that this film communicates really well, if an audience sits there in the dark and doesn't understand what's happening in the film, if you lose that audience because you are making decisions so as to make the film more visually appealing to you, then I think you are on the wrong path. I think you always have to think about who is going to receive your film, and what you want to say with that.

We often have discussions about impact as well, of course – how to present the film in the best way. Impact for us publishers is probably the best we can do to release it at the right time to give the film as much attention as possible. In terms of long-term impact, we can help with exposure, but we don't do impact campaigns. I think our role as commissioning editors is to work together with the filmmaker to make the film as powerful as possible, as understandable as possible, as true to fact as possible in order for it to become a tool for change – which is what many filmmakers want. We are in this business to change the world, so we want to have change, we want to make a difference. I'm really sad when a film I've been working on has low ratings, or nothing happens – nothing in the papers, no reviews – it just feels like a waste of time. We now think even more, together with the filmmakers, how to prolong a film’s life.

Dimitra Kouzi: How do you do that as a channel?

Axel Arnö: Here in the documentary department, we call ourselves ‘web-first’. Ratings are not as important. We need to be out there on the platform where the audiences are. The problem for us is that we have an audience that is quite big in broadcast, but on the web, it's significant smaller. Because we have multinational competitors. SVT has a market share of around 35% in broadcast, and we have been very stable; we are still the biggest broadcaster. And on the internet, we have around 12% market share, and we are number 4 after YouTube, Facebook, and Netflix. With Facebook, it's because they have this autoplay, when you scroll through the Facebook stream, they count the streams even if they are quiet, which is not really fair.

Dimitra Kouzi: Are you competing with YouTube, Facebook, and Netflix?

Axel Arnö: YouTube has a completely different audience. But it's an audience that we want, too. It's really difficult to compete with YouTube. And Netflix, of course, they have a lot of money now. So, we will probably struggle to keep at the top. As a public service broadcaster, we need to be everywhere – your mother, my mother, us, our kids, which is a challenge. Those are very different audiences, and one particular film might have more of one kind of audience than another.

Dimitra Kouzi: In current affairs, you probably have more men and older men, don’t you?

Axel Arnö: That is probably true. All traditional current affairs will be viewed by an older audience. They are used to talking heads and a voice of God that tells you how it is. Which is not the way young audiences understand the world. But I have to defend solid journalism with real facts. So, I think it is a good thing that we do what we do. And I strongly protest against anyone who says that objective journalism is dead. We strive to be correct, fair and impartial. It is really our mission to be true – otherwise we will be dead very soon.

A creative documentary can of course be more subjective. Then, you have to be transparent about how subjective you are and what you are doing. You cannot lie.

Dimitra Kouzi: I agree that objective journalism is certainly not dead, and strong and good journalism continues to be a public broadcaster’s strong card. You often see this tendency to train people who are reporters, cameramen, sound recordists on the spot, like kamikazes who cover the news where it is happening, in order to cut expenses. This is an interesting situation happening everywhere: to use citizens to replace journalists or reporters. How do you as a public broadcaster use these other media which are available? I mean the radio and all the others in order to report, share, and promote the content you create?

Axel Arnö: We are special cases. In Sweden, public TV broadcasting and radio broadcasting separated in the 1970s. I think the reason was that they didn't want television to ‘eat’ everything, because we have so many expenses and we are so much bigger than the radio. But there is now a fear to break this freedom about our presence online. National-newspaper editors think they should go back to broadcast television. But then we are answering that this is just stupid and wish that we were all online. Nobody will tell newspapers to go back and be printed on paper only. So, we all are going to be in the same arena. But I think, thank God we have public television, because we still have money to do real investigative journalism, and soon enough we will be the only ones to have the power to do that.

Dimitra Kouzi: How much is the budget you have?

Axel Arnö: I have a pretty flexible budget so that I can buy, pre-buy, and co-produce films. And sometimes I make a full commission, depending on the subject. Often, I find new projects through the EBU Documentary group, or through my own network. I also try to push my colleagues when I see that we should do more about a specific issue, like you probably heard about Why Slavery? That came from a couple of broadcasters, and it's now going to be six programs about modern slavery. So far, more than 30 partners have committed to broadcasting during the same week.

Dimitra Kouzi: When is the premiere?

Axel Arnö: Right now, the launch is expected in October 2018. I think in terms of impact this is really something we as public-service broadcasters can deliver. By pooling our resources and broadcasting simultaneously, we hope to create a big world-wide discussion about modern slavery.

I can use my network to initiate new projects or to talk about what we should do as public-service broadcasters. We can make a huge difference!

For example, we did a film called India's Daughter, and that film was phenomenal, because it was broadcast in one week, I think in 20 countries, and it exploded all over the world – mainly because India decided to ban it, and that made headlines everywhere. It was a very good film, and luckily we could make a coordinated effort so everybody aired at the same time, and it was a huge success.

We also collaborate to find the best new films, whether already in the market or upcoming. And, of course I go to all these financing forums, I go everywhere. But that's because I want to find the best material.

Dimitra Kouzi: You also act as a producer. What is the target you want to reach? You said that you have to be everywhere – that's a big task.

Axel Arnö: Yes, it is. But the headline of your talk will be ‘creating audiences,’ or do you mean ‘finding audiences’? I think you have to be true to your own personal beliefs. I'm not going out there chasing young audiences; I think young people will come when we do a big thing. I see in festivals, as well, there is a much younger audience, and they like these investigative films. In a documentary film, an investigation can be presented in so many ways. You can do a personal film like in Gasland, or an investigative piece like Inside Job. Icarus is also a very investigative film, but very personal. It can be both: investigative and personal.

Dimitra Kouzi: There’s a gap. On the one hand, television is trying to reach young audiences. On the other, these people do not watch TV. They also don’t go to the cinema. Some of them go fanatically to festivals, and then after the festivals the films are ‘lost’ again.

Axel Arnö: In terms of views, I think it's much more. All the films here that go on cinema have very low ticket sales. But again: exposure. Sometimes we agree to a holdback, because it's better for the momentum, so you can go touring with the film, you can get headlines in all the local newspapers. But sometimes I don't want to wait for a theatrical window, or an Oscar run. If you really want to have impact, I think it might be good with a short festival run; then, it should go to television, because people will want to see the film.

Dimitra Kouzi: There’s a recipe: do a film festival run and then go to television.

Axel Arnö: I want the message to lead the audience, and we still have the mass audience. My first slot, which is 52 minutes, I'm trying to experiment a little both in terms of subjects and in terms of storytelling. It's gaining recognition and viewership, and this is after 35 years. But it's not only the old people – there is a generation that is finding out these things. I think we can do a lot more when it comes to finding the audience. We have to work a lot in the future to have contact with the audience.

Dimitra Kouzi: But how? How would you go about it if you had freedom to do it now?

Axel Arnö: I have freedom; I don't have time. I would probably go somewhere in rural Sweden. It's a big country, with many areas where we never really go and talk to people about their needs and what they want. I think we should do that. I don't know exactly how to do it, you know, how to have a dialog with the audience. Sometimes I'm not the best one; filmmakers might have a better recipe for finding their audiences. Because if you know who you are speaking to, if you know where you are coming from, it’s always good. But we also have different objectives sometimes, filmmakers and television. We are public; we need to reach the whole population and make sure that we can offer something for each and every one, and we should be everywhere in the nation.

Dimitra Kouzi: But what about rural Sweden? What is going on there?  

Axel Arnö: I think, because there is a notion that we have the same development as in most European countries and the United States, that there is a growing disbelief about mainstream media, and that's bad for democracy. We should go out there and listen. And American media doesn't listen, and the way the media in Germany or the Netherlands do it is maybe too little. We have to be aware of what's going on.

Dimitra Kouzi: Offering programmes after listening to what the people say.

Axel Arnö: Perhaps yes, but we are the public broadcaster. We can't have groups of people that don't find the public broadcast interesting or that don’t take part in what we do. We need to be there for them as well, and there I think we’ve failed and we should be better. We have to try hard to find them.

Many people are not aware of what we are doing. When I tell some people what we offer, they find it fantastic. They just didn’t know. We need to be in people's agendas somehow.

Dimitra Kouzi: What is your personal listening and viewing habits? I know that you are a broadcast fan of these crime series. Or is it over?

Axel Arnö: You mean True Crime? I'm a bit tired of it. How much true crime can we have?

Dimitra Kouzi: I would like to hear you as audience, what are your personal viewing and listening habits?

Axel Arnö: Oh, I watch so much! But I mainly watch rough cuts, so I'm pretty damaged. Yet, I like to watch well-made series. O.J. Simpson: Made in America is very good; I like The Promise. That is a crime story, about a murder case in the U.S. I watch other series and documentaries, as well. In my spare time, I can watch Homeland or an arts and culture doc. I'm very curious, so if it's a good drama I will watch it. But I'm a journalism junkie, so if there is an investigative story with a personal touch, that will be my favourite. I saw a couple of great films at Sundance, such as Icarus; unfortunately, Netflix picked up many of them. It’s really hard for us to compete on American films. Of course, if a cool film premieres at Sundance with all rights available, Netflix will take it. I think they spent 20 million dollars on documentaries this year. Crazy.

Dimitra Kouzi: Is that good for the documentary industry?

Axel Arnö: Well, it's more money into the business. We as public broadcasters have to adapt by making more and better things ourselves. So, I had a discussion yesterday that we need to commit a bit earlier, work closer with the filmmakers that we like, and secure our territories. It's going to be a rights war for VOD rights. Because everybody wants sort of the same thing now.

Dimitra Kouzi: I wanted to ask you about VOD programmes.

Axel Arnö: Yes, we have to be as attractive as anyone. We have so much on our VOD platform. And it's free.

Dimitra Kouzi: I was talking to Simon Kilmurry about his job at POV, and he was telling me, of course they have a different structure there, that every time they launch a film they sit down together with the marketing and the communication departments and make a strategy for that. People don't know – that's the problem. Because we are the public broadcaster, we think that people know about it, but people don't.

Axel Arnö: I can give you one example of where we made a difference and how we treat the audience. We had a film called Cries from Syria, which is an HBO film by Evgeny Afineevsky. He was Oscar-nominated with his previous one, Winter on Fire. So, he made this film. It's about the victims in Syria. It's long, it's extremely graphic, and it's devastating to watch. You are filled with rage, sorrow, and despair. It’s an important film but very hard to watch. So, we made a special introduction where one of our news anchors interviewed Evgeny; then, there was the film, where we warned right before the most graphic images, and after the film, after almost two hours, we went to a studio discussion on Syria. This is how we can create an atmosphere around a film. Because the audience has many needs. And just because we did these things, I think the film landed very well. Had we not done anything, we might have had the audience against us. It got a lot of love, and it's spreading now. But it was a long discussion.

Dimitra Kouzi: I think that this is what all the event-based screenings in cinemas also do. That's why they are successful, they engage the audience to react. And these theme evenings are really something special, and should be on television, too.

Axel Arnö: How to create an audience is also marketing. If you have done a journalistic job, you need to use all your tools to make as many people as possible to watch it. We have our own trailers, of course, we have our audience, we have also sometimes used social media to promote what we do; we make small excerpts of the film, hoping they go viral. We have a newsletter with around 60,000 subscribers, in which every Sunday morning they get links to all the upcoming films and can watch them.

Dimitra Kouzi: On the VOD platform?

Axel Arnö: Yes. We try to engage with the audience as much as we can, and we can always be better. It's about the audience finding us, and us finding the audience. We also have focus groups. We have all the tools of a public broadcaster.

Dimitra Kouzi: You have focus groups and working groups? So, you talk with representatives from the audience?

Axel Arnö: My department does it all the time. And we have other tools, for example an audience group that have agreed to be interviewed by us, and that can be segmented according to education, age, everything. So, you can have a slice of that group and post questions to them, engage with them, and find out whether something works, if they understand it, if there something that would interest them. We use it more and more.

Dimitra Kouzi: Is this new?

Axel Arnö: That's new. We have done it in different ways before, such as focus groups, more irregularly; but now the tools are getting better.

Dimitra Kouzi: This is great. Do you know if other EBU members use that?

Axel Arnö: I would definitely think so.

Dimitra Kouzi: But you are very innovative, so I don't know if other countries from Eastern and Southern Europe do it.

Axel Arnö: I don't know. I get the impression that the broadcast world is getting a bit divided. Some of us are still going mostly for ratings. Ratings are still very important but will become less and less important. When we exchange statistics from the web, it seems that it's a big difference. So, it’s a beginning: We don't really know much about the web audience; we should know more about them.

Dimitra Kouzi: Can you elaborate a bit on exchanging internet clicks?

Axel Arnö: It's just the way we see the shift from broadcast to the web. People stop watching linear television, that group is getting bigger by the week, they cut out television from their habits. And then everything will be by choice – you will not just adapt to the programme because you are watching TV. You have to actively choose. So, what do you choose? And then, in that universe, we don't only have all the channels available in Sweden, but we also have all the VOD giants. So, it's completely different. And we don't know as much as we know about our television audience, because the television measuring system is very easy to work with, and then we know pretty much everything about these families. On the internet, how can you get the same depth of information for people sitting in front of a computer? We don't. Not yet. But I am told that new measuring tools are coming soon.

Dimitra Kouzi: I think this trend is something all EBU members together should explore. It's huge and it's there. You hear it all the time: ‘I don't watch television.’

Axel Arnö: Indeed. You can talk to the media director. Or the TV director. They will, now, because they do services, they develop tools, and they can speak more about how divided Europe is in terms of how people are watching TV.

Dimitra Kouzi: Do you think that these changes will also apply to documentary viewers?

Axel Arnö: Documentaries are at the forefront. Most people who watch documentaries will watch them online. Most people my age and downwards watch films on computers, on phones, or on the iPad, not on television.

Dimitra Kouzi: Then it makes sense that there are television broadcasters that screen documentaries at midnight, because nobody would watch them anyway.

Do you have any statistics for that from VOD, when do people watch documentaries?

Axel Arnö: No, I don't. But we should find out.

Dimitra Kouzi: Because the slots are very specific, and when you see the numbers, when people see documentaries, this could bring about change.

Last but not least, could you tell me what documentary slots or whatever the documentaries at SVT are? You have the current affairs, you have feature length etc. Just briefly tell me what is being broadcast as documentaries.

Axel Arnö: We have many slots. Weekly, we have a lot of prime-time slots. But let's go through the week: First of all, we publish every Sunday for the coming week. Then, on that Sunday night is the first slot, a 60-minute slot at 10 o'clock. And that is about 35-40 programmes per year, comprising the best journalistic documentaries that I can find. It's topical: films about war in Syria, about U.S. elections, French elections. My ideal is that by watching these programmes you will understand what's happening in the world. Whereas the news is only fragments, this will be the whole picture. And then, I have a feature-length slot, like a year-round film festival, where I try to find the most talked about, the best new awarded films made in the world. I try to be part of them. And that's also about 35mm films. Then we have the domestic documentaries, films about Sweden. And that's a weekly 60-minute prime-time slot, Thursdays at 8 o'clock.

Dimitra Kouzi: When is the feature documentary film festival?

Axel Arnö: It's at 22.00 on Tuesdays. They are pretty strong on the web. People find them. I try to find documentaries that are oriented to the festival crowd. But in a really cinematic festival, like Nyon, a film will probably have a slow, poetic narrative, because that's what you do in cinema films. On TV or the web, the landscape is the opposite, you need to have a really strong narrative. In the cinema, films should have a good ending. In the TV or web landscape, you won’t survive without a strong start. Unless a film has had a prior life on cinema and people have a previous knowledge about it.  But if you haven't seen or heard about a film, I think the start is everything. That's a message to filmmakers. Everything is about the audience. You have to hook them, and then tell them your story.

Dimitra Kouzi: At pitching, nobody asks how a film begins; everybody wants to know the end.

Axel Arnö: That's just to create an image in your head about what this person is trying to achieve. I think audiences nowadays are so spoiled with really strong storytelling that it also creates new demands for super-strong, skilful storytelling docs. There are now experiments, hiring feature script writers for writing the script for a doc, even if it is in production. Because you will have an A plot, a B plot, a C plot, and you need to know what to do with it. There is also an increased demand for series, but they are a bit harder for a broadcaster to place in their schedules. Sometimes we can, sometimes we can't. But on the web, everything is possible of course.

Dimitra Kouzi: But this is another trend, series.

Axel Arnö: Yes, it's a different thing: Some films work well as series. The Promise is a good example, because that film was made as a two-hour special, two times 90′, three times 60′, and six times 25′. That’s a good case study; it’s interesting to explore the different demands from different broadcasters.

I think that BBC broadcast the feature version, the one-time version. And then, simultaneously they put out the six-times 25′. And they had a million views the first week on the series.

Dimitra Kouzi: It’s interesting, but it makes sense, because the audience is different.

Axel Arnö: Yes, but if you want to talk about how to create an audience, you also have to be aware of that: different formats will probably suit different audiences. So, of course, you should do your director's cut, which is important for you. But then, it would also be good if you are open to cutting it in different lengths, because there might be different audiences out there for the film. Sometimes it's impossible because of budget constraints.

Dimitra Kouzi: Let’s go back to the slots.

Axel Arnö: Domestic is on Thursdays. Then we have cultural slots – that’s not my department – both domestic and international, every Friday at 8 o'clock. But, of course, super prime time on Friday is very difficult because there are very popular shows all around. But they are doing a good job. My acquisition colleagues are buying loads more topics – nature, history, wildlife. They have also started to buy Channel-4-type docs, which is more sensational. And, of course, they get an audience. So, there are many hours of docs. My responsibility is the current affairs and the feature-length slots. I do different things, as well, Swedish films, special projects.

Dimitra Kouzi: Budgets are not increasing to cater for the need to create impact campaigns around the films by the producers.

Axel Arnö: I'm not paying more because they need to make impact.

Dimitra Kouzi: Exactly, it's in the budget, and it has to be covered by the budget.

Axel Arnö: Yes, but that makes sense; we have to be independent, so, we can't fund the impact production. That's why they have things like Good Pitch. These are problems we can't cope with. They raise funds. For example, Borneo Case is now starting its tour, and I'm in discussions about when SVT should broadcast it. They've got some money from impact, from other sources. Could be interesting to talk to them about their impact campaign.

Axel Arnö became a Commissioning Editor at SVT in 1998. Previously a newspaper reporter. Since his move to national television, Axel has been reporter, editor and editorial executive. He became the Editor of SVT’s flagship current affairs magazine Striptease and later created the investigative documentary strand Dokument inifrån. Since 2004, he works at SVT’s documentary department, dealing mainly with international co-productions (current affairs, creative, social documentaries). He was an original partner in the Why Democracy? series. Axel is chairman of the Eurovision Documentary Group.

This interview was edited for clarity and brevity by Dimitris Saltabassis

 

Communion EFA Winner European Documentary 2017

Communion by Anna Zamecka, EFA Winner European Documentary 2017!

Watch the trailer https://vimeo.com/242040534

Make the most out of your premiere at idfa

Audience development builds awareness for a film in competition with both industry and viewers, and increases your chances to win a prize. Audience development can also take your career as a producer or director to the next level by developing your personal networking scope with decision-makers and press to know your latest film and support your next one.

Audience development means bringing people and cultures closer; it engages people and communities in experiencing, enjoying, and valuing arts and culture. The idea is to expand visibility and awareness, to diversify the audience, and to deepen the relationship with existing audiences. 
The specialist involved in an audience development campaign – audience developer, communication strategist, outreach/impact producer – designs a strategy using tools including the press, social media, graphic design, posters, flyers, ambassadors, an expanded network, personally engages in matchmaking during the festival and guides you through the festival's opportunities.

The goal of outreach is to make an impact for a film or a festival. There is no recipe, no standard procedure – the fascinating thing about it is it's tailor-made for you and your film! It's all about networking, experience, and timing.

If you want to talk about your film premiering at IDFA and its possibilities, contact dimitra@kouziproductions.com.

Dimitra Kouzi has designed and implemented audience development for:

La Chana, IDFA audience award 2016

Nowhere to Hide, best feature length documentary IDFA 2016

21 X New York, European Film Academy 2016 Nominated Best Documentary

Communion, European Film Academy 2017 Selected Best Documentary

Communion

For the Electronic Press Kit of Communion in PDF format,

click here.

Critics’ teaser: https://youtu.be/fNL4FyUHLdA

 

Communion’s director Anna Zamecka
Communion’s director Anna Zamecka

(Clicking on image above opens it in high resolution)

 

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Will Communion be EFA’s best documentary 2017? YES!

Interview by Anna Zamecka to Dimitra Kouzi

Communion is your feature-length debut – what was the driving force that kept you going?  Most probably the fact that this story is related to my own experience and inspired by my own childhood. The main protagonist is a fourteen-year-old child with adult responsibilities – just as I had been. In Ola’s family, roles are turned upside down: She is the one who cares for her parents and for her disabled brother. Her own needs are pushed to the background. Such ‘grown-up children’ aren’t rare, and not just in Poland, but they rarely become the subject of conversation. One can’t expect that a film will change the world, but if it provokes discussion, that’s something. I decided to talk about things that are important to me, and when I realised that the film was also important to its protagonists, I felt a kick of energy to push it and never ease up.

Could you describe Ola, Nikodem, and Marek in your own words?
They are like characters from a fairy tale. The father is like a widower from the Brothers Grimm world: kind-hearted but completely helpless. The evil stepmother is replaced by the mother – a big girl who escaped from her children (‘Because I’m sad,’ she explains). And the son and daughter who have to cope with that. Ola decides to be an adult to fill the role others fail to deliver: She cleans the apartment, rebukes her brother, and tries to foster him and her father. She wants to organise Nikodem’s communion at all costs – so it would be ‘normal’. And she only breaks sometimes. Nikodem sees himself as a chimpanzee, or a horse. He hides inside a poetic world of his own – and from its depth, he makes the most acute comments.

Why did you choose to tell the story through Ola’s perspective?
Because she feels closest to me. I could understand her feelings perfectly because I know them from my own life, just as I have experienced some of the situations presented in the film. However, it’s more about emotional images than specific events.

How did you earn your protagonists’ trust?
The hardest thing was to win Ola’s trust. In her eyes, I represented the adult world from which she had suffered many wrongs. From the very beginning, the most important thing for me was to make sure that Ola and Nikodem felt safe with me. It was essential that they knew my intentions. Of course, I am aware of the fact that they didn’t really understand what they were taking part in. I had ethical dilemmas because of that: I was filming children, one of them autistic – I had a head start on all levels. I knew they were unable to defend themselves from me, to mark a borderline. Because of that I had to accept full responsibility for all that could have happened while we were making the film and after that.

A woman director, a women’s crew, a women’s point of view, a girl protagonist. Does this make for a different perspective? ‘A woman’s point of view?’ I don’t know what that is. Moreover, it wasn’t until after the premiere that I realised that almost only women made Communion. I’ve had to explain that in interviews and at meetings with viewers. But there was no conspiracy, no manifesto. The editor, Agnieszka Glińska, and the cinematographer, Gosia Szyłak, are both amazing artists and personalities, and that is why I invited them to work together on this project. Gender was of no importance at all. It turns out that men in film are something natural, while women are still perceived as an aberration. I can’t fully agree that Ola is the main protagonist in this film. Ola and Nikodem are both the leading characters; they are equally important. I wouldn’t decide to make a film about any one of them. They function together – one leads to the other, and one cannot exist without the other.

You once said, ‘It is easy in Poland to judge and blame a woman.’ Why?Motherhood is perceived as a mission in Poland, not as a woman’s free choice. The society expects much more from mothers than it does from fathers. But in Catholic Poland, 8 out of 10 men leave their families when a disabled child is born. Almost half a million fathers avoid paying child support for their own children, and it is socially accepted. It’s been years since anyone tried to tackle this issue in a systemic manner. But there is no social acceptance for women leaving their homes and children. They are judged very rigidly – with no regard to the circumstances that led them to their decisions. Ola, our protagonist, told me that she feels stigmatised, not just because she comes from a broken home, but also because her mother ‘abandoned’ her.

In another interview you said, ‘I was listening to their needs – not to what I wanted’. What decisions did you make while directing the film?What I meant was that I didn’t try to forcibly arrange certain situations, if I felt that this was contrary to what Ola and Nikodem actually wanted. It wasn’t only about ethical issues and not crossing borders: Without listening to their needs, there would be no truth on the screen. That is why the preparation period was so important. I spent a lot of time with them – without the camera. I watched their reactions in a number of situations. That enabled me to predict their reaction to certain events when I was writing the script.

What was your ‘scripted’ intention, and what happened ‘magically’ during shooting? The film was – to a significant extent – based on a script. At first, I had trouble telling the story. There was no starting point, no foothold. I didn’t know where to begin, or where to end. When I came up with Nikodem’s communion, everything seemed easier. It wasn’t even because the protagonist was about to go through a process; the communion turned out to be a good metaphor of Ola’s growing up to be an adult – it served as a pretext to tell about her situation. In Poland, the first communion sacrament is a very important ceremony. It is an occasion for the entire family to meet and integrate. I knew that Ola, who lived in the hope of bringing her mother back home, would use this event as an opportunity for a family reunion.
I wrote many scenes related to the ceremony using my own memories from my communion. Of course, I hoped that Nikodem would begin an interesting dialogue with the realm of religion – and he did. I wanted to show that he was very thoughtful when it came to spirituality – much more than I was, more than most children are. The scene with the priest leading Nikodem through an examination of conscience in church was my idea. But Nikodem’s brilliant lines about virtues and sins, as well as his performance at the altar, obviously happened, as you said, ‘magically’ during shooting.

How does the story unfold through the use of portraits?
Camera motion wasn’t necessarily following the action. Camera movement was mainly used to provide an emotional interpretation and describe relationships between the characters and their complicated dynamics. But by insisting on getting as close as possible, we ended up being able to create a narrative through intimate portraiture. There is no need for, or reliance on, exposition, verbal cues, or any kind of reverse shot to what or whom Ola is reacting at any given moment. You can see this, for example, in the scene when the social worker comes to visit. The camera rests only on her face. In that face, we know everything. In this, we can see the system failing this family, time and time again. The girl is forced to lie in order to keep them from doing any more damage. At such a tender age, she has learned how to protect herself and her family.

How did you manage to track emotions without betraying the characters’ trust? I did my best to be cautious, not to cross certain lines, not to invade potentially painful situations with the camera. We decided on fixed lenses, 35mm and 28mm, to help us achieve both a specific approach to the characters and to acquire as much intimacy as possible. Closing the distance was difficult, but very important, as it meant overcoming barriers. Honestly, at the beginning of the shooting, we both felt very ill at ease, like intruders. It was difficult for us on many levels – as it was for the family, too.
On the one hand, this makes it seem as if the camera is ‘invisible,’ but we were the ones evoking these emotions sometimes just by our presence and by how close the camera was to them. The emotions we see are sometimes a precise reaction to this, not necessarily to what’s going on. So, while there may be anger at the situation they are finding themselves in, there was also aggression because of the camera’s close proximity. The tension apparent in the film was with us throughout the whole process. At the same time, a true emotional bond developed between us – the crew – and the protagonists. At a point, we may have become a family, and everything is allowed in a family. No one held down.

I know you edited for quite a long time (how long?). How did you go about editing the film? I was lucky to work with Agnieszka Glinska, a prolific master editor working in fiction. I learned so much from her. We were working together for seven months and after that, Agnieszka had to start another project, so I edited on my own for another four months. It took this long to find the smoothest way of telling the story. But just to be clear, I did shoot with a script, so this is not a film constructed in the editing room – but it was still a lot of work to find the rhythm and the way the scenes needed to flow together.

What is not in the film? The process of Ola and Nikodem growing up as a topic made it necessary to limit all other threads of their story. The documentary genre carries an ethical dilemma that troubles me: As you decide to make a film about one person, everyone else remain just a sketch. Other people are not shown in the way they might deserve. I mean Marek and Magda, the protagonists’ parents. They are very interesting characters who deserve a complete portrait.

What element is it that makes your film universal? I made a film about the strength of unconditional family love. But I also wanted to talk about growing up and the association of growing up with disappointments, sometimes painful ones – especially when dealing with our parents. We see Ola growing up – from a girl who believes that, despite all obstacles, her family can be united, to a teenager who accepts the fact that it will never happen. Accepting one’s limitations is a necessary prerequisite for maturity.

What changed in your life after completing this film? Making something so close to your heart obviously has cathartic power. I felt that I wasn’t looking for the goal on the outside, but inside me. It was an urge to work through something of my own, something very difficult. Communion cleansed me. I went through a long process alongside the protagonists.

Why should EFA members vote for your film? I don’t know if they should. But one thing is for certain: I would like them to watch Communion.

How do you deal with the film’s success? Viewers’ very lively and authentic reactions bring me the most joy. I participated in many meetings after screenings. They are sometimes so full of emotion. I receive moving emails from all around the world. This motivates me to work on another film.

Watch the critics teaser

How to Reach a Young Audience

Kinderdocs second edition (2017–18) is here!

KinderDocs is a documentary festival of award-winning films made for or addressed to children and teenagers, as well as their teachers, parents, grandparents, aunts, uncles and their friends!  KinderDocs provides a platform for discovering the magic of documentaries and exploring new ways of cross-generation communication, inspired by stories we all care about, and for having fun. Each film is a story on teenage life, friendship, family, relationships, education, creativity, art, music, dance, psychology, migration, environment.

Each film is an opportunity for constructive dialogue and after-screening events, building tomorrow’s thinking viewers today. Pioneering new locations for docs and young audiences, KinderDocs is held in the two largest contemporary art museums in Greece,  in collaboration with the museums' education departments: the Benaki Museum (Athens) and the Macedonian Museum of Contemporary Art (Thessaloniki). The documentary film is a contemporary art form, which speaks to the hearts and minds of young people of all ages!

KinderDocs programme for schools takes place on weekdays at 10:00. Educators click here for more information. Screenings for the whole family and friends take place on weekends at 12:00. More info here.

The festival is a regular meeting opportunity, held once a month both in Athens and Thessaloniki starting in October 2017 through to April 2018.  Produced by Kouzi Productions, it is supported by the biggest documentary festival in Europe – idfa (The Netherlands) and the oldest documentary festival for kids doxs! (Germany).

Check out KinderDocs 2017–18 programme.

Dimitra Kouzi
KinderDocs Artistic Director & Producer

21 ✕ Questions on 21 ✕ New York

21 ✕ Questions to the Polish director Piotr Stasik on his EFA-nominated feature-length documentary film 21 ✕ New York

  1. What is your favourite interview question?
    I don’t have such a question.
  1. Why New York? What does it mean to you? Why 21?
    I chose New York because it’s like a laboratory of the future, of how our life will look like in the future. I thought it’s a city where you can feel free and where you can make your dreams come true. This is one of the myths of this city that attracts people who are outsiders, who look for something more. In New York, these people seek home and others that are similar to them. A whole world comes to this place – to live, work, express themselves creatively. It is the capital of the world.
    The number 21 occurs in the film a few times. We’ve got 21 characters – people I met in the NYC Subway. The age of the main protagonist is 21 – as is the century we live in.
    I chose 21 characters because it’s a number of people that offers a chance to show a cross-section of a society. I’m a sociologist by education. In the beginning, this film was more of a scientific research, participatory observation.

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  1. You refer to yourself as "a harmless vampire documentalist". How did you choose your interview subjects? 
    Vampire – because we documentary filmmakers suck in other people’s emotions and stories like blood. We thrive on them and create our films with them. Harmless – because when we do it right, we act ethically, we do not harm our protagonists – on the contrary. Often, their participation in the film is for them a moment of joint creation, and watching themselves on the screen can be an opportunity for self-analysis, to find something about themselves, even therapy.
    My research included collecting different stories. These were not interviews; rather, more like conversations where the topic came out naturally. I told them my story, and then asked them about the most important things and events in their lives. The most common topics were relationships, loneliness and being lost, confused. They came up in almost all conversations. Of course, I somehow asked for it too by intuitively choosing such protagonists and by taking the conversations in certain directions. However, to what extent I interfered and to what extent it was a reflection of a real situation – this I wouldn’t know. Loneliness is the disease not only of big cities but also of our times. Comfort and prosperity, combined with the abundance of stimuli and possibilities, create a situation where we either meticulously direct and stage our life, making it predictable and, eventually, boring, or, on the other hand, we spread ourselves thin, we can’t focus on anything, we cannot work for a longer period of time on ourselves, on relations with other people. One of my female protagonists told me that there’s no use working on the relationship with her boyfriend when new, more attractive men are already lining up just behind the corner, or in an app. In the more extreme situations, people check their tinder in bed, when having sex. Maybe it’s just how our brain functions. When we achieve something, we get used to it and we want something else. Sebastian, a newcomer in New York like myself, observes what’s going on and talks about what is at the end of this spiral. He is my alter ego.

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  1. How does it feel to be inside the heads of your characters?
    I wanted the viewers to feel as if they could, or that they did, enter my characters’ minds for a while. Hence, the form. It’s like becoming a God for a moment – to know the thoughts of people passed by in the subway.
  1. Did you have a clear idea of what the film would look like before filming?
    It was like an experiment, like anthropological research with a camera. I go underground like an anthropologist, like Bronislaw Malinowski on Trobriand Islands but, instead of in a notebook, I make my notes in the camera. Sometimes, I felt as if I were making a new version of “The Sexual Lives of Savages”. I didn’t know how the film would end but I knew its structure and form from the beginning. I had a script, with probable dialogues even.
  1. Which photographers inspire you?
    I look at photographs of many authors – mostly Cartier-Bresson or Michael Ackerman. I’m addicted to browsing through photography albums in bookstores. It was with photography that I started my adventure with image and film when, as a 15-year-old boy, I photographed kitschy compositions with metal junk.
  1. What did your instinct help you to do while you were shooting? My instinct helps me to choose potential protagonists for my film from thousands of people I pass by. Instinct combined with experience helps me to decide where to put the camera, when to press the record button, what to ask, how to shake reality in order for something interesting to happen right in front of the lens. My master, Marcel Łoziński, says that reality is like an aquarium – the fish swim lazily and only at scarce moments does something happen. So as to make that ‘something’ happen exactly when we want it, we need to interfere somehow. That’s what documentary directing is about. With small gestures, energy, or just using body language, we can stimulate the characters to open themselves, to take actions.
  1. Tell me of “magical” moments.
    When one of my characters introduced himself with the words, “I am you”. I got shivers down my spine. Also, I often feel very moved during editing, and I can only hope that my viewers would feel moved as well. That is why it is so important for me to achieve a certain level of focus. One of such methods is the rite of passage that allows you to transcend your own self. In the case of this film it was total exhaustion. This allowed me to immerse in the city, melt into it and become one with it. Recording the footage felt like swimming, or like a long, day-and-night dance with the inhabitants of New York.
  1. The camera work in combination with the sound/music creates a certain feeling in the viewer; it keeps them captivated while witnessing from up close life through the subjects. Tell us about your method of cinematography.
    I wanted the viewer to be like in a state of trance, to contemplate the world, to travel into the thoughts and lives of other people. We switch from one character to the other as if we were changing channels on TV. On the surface, nothing connects the protagonists apart from the place. I recorded the film with an unscrewed lens. By doing that, I stained the immaculate clarity of the digital image. It became more emotional, more subjective. The camera set I put together is very small and relatively quick and easy to use. Thanks to this, it does not feel intrusive during conversations, during my ‘dancing’. I don’t have to be only a filmmaker, I become the participant of events without harming the quality of the recording.

21xny_pat10. Why do you do documentaries?
It is to me a way of looking for the answer how to live and what to live for. A way of living in a more curious and more emotional way. The camera gives me a chance to visit places and ask questions I normally wouldn’t, out of lack of courage.

  1. Do you “flirt” with fiction?
    Of course. One of my characters is almost completely invented. I won’t tell which one. The world changes; our sensitivity changes with it. The film language has to change too. We look for new tricks but the truth is we’ve been telling the same tales for thousands of years. We need to surprise our audience with new things that make them forget about reality but at the same time allow them to feel it’s about them.
  1. Do you have an obsession?
    My obsession is the constant fight for time. Not wasting it on useless, petty issues like checking news on the Internet. Our lives are more and more dependent on some kind of a logarithm. After all, Facebook’s aim is not to nurture our friendships, or love, at all. These social media guys sit there and think how to make us buy their tricks.
    Big money and most talented people work now on how to suck in the biggest amount of people for the longest period of time and make us addicted to “using”. We – and our kids, too – are helpless and bound to be defeated.
  1. What do you have against conventions?
    Conventions enable us to make decisions faster, but at the same time they work as internal shackles. Imprinted within us, they don’t allow us to see our real needs, to live in the truth and in agreement with ourselves.
  1. What do all your films have in common?
    My films are a constant journey and contemplation of the world. It’s a geographic journey as well as an inward journey into human existence – into the mind and, hopefully, into the soul.
  1. What do you mean when you say “we live in a bubble”?
    Did I say that? Maybe I meant the Internet. We move part of our consciousness into the Internet, into a virtual world, believing it’s real. We don’t have to remember many things, because we can check them instantly, we don’t have time to meet with our real friends but at the same time we maintain superficial relations with 200 or even 1000 friends on Facebook.
  1. Did having a family change your attitude towards your art? Life?
    I don’t understand the question.

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  1. Why do you say that we have no clue about what is going on around us?
    The Internet changes our everyday behaviour; it influences our relations; it seduces us, making us addicted. We don’t know what its influence on our lives will be in the long run – on our emotions, selection of partners – ultimately, on our souls.
  1. How can someone be happy?
    Happiness is an overrated and abused term. Everybody wants to be happy on a daily basis. This is impossible. This compulsive aim to be happy directs the attention towards us; it’s the basis for everything else.
    However, as imperfect creatures, we are bound to suffer, to feel discontent; we are destined to build imperfect institutions and countries; our body switches off the older we become. Only if we accept this, can we reach an agreement with ourselves and achieve balance – maybe this is the state we should call happiness?
  1. What makes you happy?
    In general, giving to others. I experience that especially when I teach. This is all about giving your energy to other people, who then disappear from your sight and then suddenly sometime someday you hear that you’ve changed someone’s life.
  1. Tell us about the project you work on now in Poland?
    An opera about Poland. It’s a combination of a documentary film and contemporary opera. The libretto consists mainly of small ads from local newspapers and Internet blogs. It’s an attempt to describe the spiritual state of Poles, the release of some behaviours and habits that are related to choices we make in our private and public lives. I thought I was making a film about Poland, but at foreign screenings people say that it’s also a story about their own emotions towards their countries – something between being pissed off and being sentimental.
  1. Where will you put the EFA award?
    I don’t believe I’ll get it.